Beneath new possession, Commerce Club seeks former glory

The Commerce Club, a personal club located in downtown Greenville, is now owned by BNG Hospitality Group, a Dallas-centered organization that specializes in club turnaround possibilities. The location beforehand introduced it was permanently closing.

“It matches our method,” said Sean Laney, founder and president of BNG. “We’d like to be in this sizing markets. We by now have a large amount of Southern locations, and so it is complimentary.”

“The club and the associates genuinely picked us,” he extra.

Laney and his team’s plan is to see what’s significant to the present-day club associates.

“This club at 1 position was a roaring achievement, so type of what was going on, then, that’s not occurring now?” he explained.

BNG reps stated it was important to keep a community sense for every club they very own. That features anything from the ambiance to the food.

Although the Commerce Club is transforming possession, it will retain its identify and BNG is operating with the A person Liberty Square creating house owners to safe a very long-time period lease for the venue. Laney claimed about 50% of the staff members will keep on being — some workers had by now used and acknowledged careers elsewhere.

BNG designs to focus on the Commerce Club’s board redevelopment, new and improved sales and internet marketing endeavours for membership and private occasions, an expanded programming calendar and improved communication channels to greater join and connect with club users.

BNG’s executive vice president of operations, Tim Jarrett, mentioned golf equipment are however relevant nowadays and are extra cost-effective and welcoming than what people today may well feel.

“Think about the to start with golf equipment begun in the 1800s,” Jarrett explained, “Today, if you believe about a enterprise that carries on to weather conditions all kinds of storms of depressions and wars [it has to be right].”

Jeannie Putnam contributed reporting.